winning CONCEPT - Hand drawn icons
The Spoked logo contains a large amount of small symbols around the cycling community and St. Louis City. I created this design around the symbols included in the logo and hand drew them to match the gritty style of the spoked brand.
CONCEPT 2 - HIPSTER SWEATER
This concept is a fun twist based on the stereotype that avid cyclists are all hipsters. I used the symbols of the Spoked logo to create an aztec influenced pattern so the jersey appears to be a holiday hipster sweater.
SPOKEd CYCLING KIT
About
Spoked is a cycling team located in St. Louis, MO. They were looking for an additional cycling kit design to sell in their new retail store.
The Challenge
Spoked hosted a design competition and the entries were voted on by the community to find a winner. The only guidelines were that it should incorporate the existing Spoked brand and colors.
Programs
Illustrator