Wide Calf Boots Landing Page

Mobile Page & Corresponding Emails

We reduced and simplified the content for the mobile page to save space and highlight the bare essentials for the mobile shopper.

I designed this minimalist email to highlight the variety of new shoes for the season. It performed XX% better than the average Famous Footwear email generating $XX in revenue.

Wide Calf Boots Landing Page

Client
Famous Footwear

My Role
Strategy & Design

The Challenge
Create an informational desktop & mobile landing page to help the consumer determine if they need to buy wide calf or extended boots.

Goal
Make it easier for consumers to find the best boot fit no matter their size.

Solution
Create a simple diagram and illustrations to allow consumers to easily recognize the correct measurements and boot features for the best fit..

Results
Wide calf boot sales increased 163%
in the first week!

Programs
Sketch, Photoshop, Illustrator